The MOUNTAINS 2 BEACH MARATHON & HALF EXPO is where thousands of motivated, health-minded runners along with their families and friends gather before race day to pick up bibs, shop, sample products, and connect with brands they trust.

Set along the California coast, Mountains 2 Beach attracts runners from across the country who are serious about performance, recovery, lifestyle and supporting businesses that help them feel and perform their best.

As a vendor, youll be front-and-center with a captive, energized audience that is actively browsing, asking questions, and ready to purchase.

WHY VENDORS LOVE THIS EXPO

* High-intent audience

Boston-qualifying runners, endurance athletes, first-timers, and active families
Strong interest in nutrition, recovery tools, apparel, shoes, wellness, tech, travel, and experiences
Built-in traffic

* EVERY PARTICIPANT MUST PASS THROUGH THE EXPO to pick up race packets
Consistent foot traffic throughout the day not just short rush periods
* Meaningful engagement
* Time for conversation, demos, sampling, and education
* Opportunity to collect emails, give coupons, and drive repeat business
* Brand visibility beyond race weekend
* Integration opportunities in athlete communications
Social amplification and content opportunities
Word-of-mouth inside a deeply loyal running community

WHAT VENDORS CAN EXPECT

* A professional, well-organized layout with easy access and set-up
* Support from an experienced event team who understands vendor needs
* Space options to fit everything from boutique displays to full activation setups
* A positive, festival-style atmosphere that makes conversations easy and fun

This is more than a race expo its a chance to connect with an audience that values quality, performance, community, and authentic brands.

If your product helps people move better, feel better, recover smarter, eat well, celebrate, or live an active lifestyle theyll be excited to meet you at Mountains 2 Beach.