This October, we’re launching a fresh brand and an all new Find a Race, rebuilt from the ground up to be faster, smarter, and ready for the future of event discovery.

Our purpose will stay the same. What’s changing is how well we do the job of connecting our 1M monthly users with your events. It’s the first step in a bigger investment we’re making in the platform over the coming year.

What's launching in October

A faster, smarter Find a Race

The rebuilt platform is faster than before and better than ever at getting your event in front of the right people.

A fresh new look

We’re keeping the name and refreshing everything around it, including a new logo and a bolder visual identity that reflects where we’re heading as a platform.

Easier browsing for athletes

The new site is easier to use and provides a much better experience for athletes exploring events.

What's coming next

A marketplace

In about a month, we’ll launch on-platform booking in the US. Racers will be able to book and pay directly on Find a Race instead of being redirected to a registration system. We’ll be in touch well before then with full details about what will change and what it means for you.

Beyond that, we’ll continue rolling out new tools and features over the following year, including:

• An AI-recommendation engine, drawing on millions of data points to put your race in front of the people most likely to enter it.
• Smarter search, with a personal race assistant that uses natural language to help athletes find races like yours faster.
• Greater personalization to drive better engagement and higher conversion for race organizers.
• A brand-new app, putting Find a Race in the pocket of every athlete who uses it.

We’ll be back in touch on launch day to let you know when the first round of changes is live. If you have any questions in the meantime, please get in touch with your account manager or email support@findarace.com.