A New Find a Race is Coming

A New Find a Race is Coming

The finish line is in sight on a project we’ve been working on for a while, and we’re excited to finally share it with you.

This October, we’re launching a fresh brand and an all new Find a Race, rebuilt from the ground up to be faster, smarter, and ready for the future of event discovery.

The way you work with us will stay the same. What’s changing is how well we do the job of connecting our 1M monthly users with your events. It’s the first step in a bigger investment we’re making in the platform over the coming year.

What's launching in October



A faster, smarter Find a Race

The rebuilt platform is faster than before and better than ever at getting your event in front of the right people. Managing your races will feel smoother, and runners will have a better experience browsing and booking events.

A fresh new look

We’re keeping the name and refreshing everything around it, including a new logo and a bolder visual identity that reflects where we’re heading as a platform.

A simpler checkout process

We’ve streamlined the booking journey using what we’ve learned from hundreds of thousands of race entries, making it easier for users to find the information they need and complete their booking.

Self-service event setup

You’ll be able to set up your own event and configure the booking fields yourself.

We’ve also added a few more things you’ve been asking for, including review response prompts for 3-star and below feedback.

What's coming next



A next-generation event discovery platform

The platform we’re launching in October gives us the foundations to build something much smarter. Over the next year, we’re rolling out tools and features that will transform Find a Race into a next-generation event discovery platform, including:

  • A recommendation engine, drawing on millions of data points to put your race in front of the people most likely to enter it.
  • Smarter search, using natural language to help athletes find races like yours faster.
  • Personalisation to drive better engagement and higher conversion for race organisers.
  • A brand-new app, putting Find a Race in the pocket of every athlete who uses it.

We’ll be in touch on launch day to let you know when the first round of changes is live. If you have any questions in the meantime, please get in touch with your account manager or email support@findarace.com.

More from the blog

Find a Race x Maverick

Find a Race x Maverick

18 May 2026

We're thrilled to announce that Maverick Race, the UK’s leading trail running event series, has joined the platform.

Read on