Through their work together, Find a Race will promote Run Local® events to its huge audience of runners, helping their events grow and driving up registrations from key demographics, including Gen Z-ers new to running.

Since launching in the US in 2023, Find a Race has rapidly grown to have the largest audience of any race calendar, with 1 million monthly users.

Run Local® are owners of some of California's largest and best-known races, including the Santa Barbara Half Marathon, the San Jose Half and the Oakland Marathon.

David Monico, Director of Marketing at Run Local® commented, "about 2 in 3 runners at our events in any given year are new, taking part in the race for the first time. So we’re always looking for marketing channels that get us in front of new audiences. With Find a Race, we have found a channel that raises visibility of our events amongst a large and highly targeted audience who might not otherwise know about our events."

The collaboration will see the two organisations work together to grow participant numbers across Run Local’s event portfolio, with a focus on younger audiences.

“60% of our audience are between 18 and 34.” said Find a Race co-founder David Wearn. Many will be just getting into running and looking for events in their area. It’s a huge audience, that we’re excited about connecting with the Run Local® events. Together we’ll be able to grow awareness and incremental sign-ups for their incredible events.”

If you'd like to find out more about how we can help you grow your events, we'd love to hear from you. Reach out to rosie@findarace.com.

You can read more on our audience in this post.