40/40 NOW: MAY 13 - JUNE 21, 2026



CREATING BALANCE IN AN ULTRA WORLD

PRESENTED BY ADVENTURECORPS, THE MASTERMINDS BEHIND BADWATER



_We invite you to join us for a very special, one-of-a-kind 40-Day Life Adventure that you can do anywhere on Planet Earth!_



40/40 NOW IS A 40-DAY PROGRAM WHICH CAN SERVE MANY PURPOSES:

- Cross-Training for Sport, and for Life

- Celebrate the Summer Solstice as your Best Self

- For Athletes: Sharpen your Body and Mind for the Summer Racing Season

- An Adventure in Life



40 / 40 NOW IS OPEN TO ANYONE AND EVERYONE! (While we are the people behind the world-wide series of BADWATER Ultramarathons, this opportunity is for anybody looking to head into summer as their very best self.)



DURATION: 40 DAYS, FROM WEDNESDAY, MAY 13 THROUGH SUNDAY, JUNE 21.

(The 2027 summer solstice is on Sunday, June 21, 2026 at 7:10AM, Pacific Daylight Time.)



WHY 40 DAYS?

_30 Days Creates a Habit, but a 40 Day Effort is a Transformative Spiritual Odyssey._



WHAT IS THE 40/40 PATH? HOW DOES IT WORK? WHAT'S INVOLVED?



The core of this challenge is completing 40 minutes of intentional movement activities in the AM, and 40 minutes in the PM.

- One must be strength and/or flexibility oriented. Think weightlifting, yoga, stretch class, dance class, or martial arts. (This can be done at a gym or fitness studio, but also on your own at home, following DVDs or YouTube classes.)



- The other 40-minute activity will be cardio-oriented. Think running, walking, hiking, bicycling, skating, or swimming. (For participants who already run or bike well over 40 minutes per day, we recommend pursuing a different sport for this 40-minute cardio activity.)



Additionally, each participant will check-In daily in the Strava Club: Given that participants will be all over the world, each morning (Pacific Time) we will post a Daily Check-In! reminder in the Strava Club: Every participant will comment to tell us what they did and perhaps learned that day after their PM activity. Accountability makes it real! Teamwork makes the dream work!



40/40 PARTICIPANTS WILL ALSO PURSUE TEN DIFFERENT FOUR-DAY PERSONAL CHALLENGES, AND TAKE BRAIN BREAKS EVERY SUNDAY:

- 10 Personal Challenges: One will be announced every Four Days

- Screen-Free Sundays: No digital noise for 8 hours: You pick the timeframe, as long as it's during waking hours. (If work or childcare means you need your phone close, keep the ringer on for notifications, or have a family member or friend be in charge of your phone. Or if you must be on your phone, just dont scroll any social media.)

- Also every Sunday: Pause and Celebrate! This is the opposite of a To Do List, this is a Done List: Write it and celebrate all youve achieved in the past week!

EVERY DAY EACH PARTICIPANT WILL RECEIVE AN EMAIL WHICH CONTAINS:

- An inspiring quote

- A simple but powerful nutrition tip and/or recipe

- A link to an inspiring online or social media talk

- Also, every four days, the email will announce the next of the ten 4-Day Personal Challenges



THE 40/40 PARTICIPANTS WILL RECEIVE A PRINTED INTERACTIVE GUIDEBOOK WRITTEN BY CHRIS KOSTMAN AND ERIKA SMALL WHICH INCLUDES:

- _The Power and Meaning of 40_

- _The Power and Meaning of the Summer Solstice_

- "40 Books that could Change Your Life" Recommended Reading List

- 40-Day Calendar to track your progress: May 13-June 21, 2027





HOW WILL 40/40 NOW PARTICIPANTS INTERACT?

For camaraderie and to share insights and inspirations, a special, private Strava Club brings everyone together on an ongoing basis.



WHAT HAPPENS ON DAY 1?

You will study the 40 / 40 NOW Guidebook

You will write a note to yourself about what you hope to gain from this, how you feel your life is now (where are you happy or unhappy, how you want to become a better version of yourself.) You will put this is an envelope and set it aside for 40 days.

You will begin! Your 40-minute AM and 40-minute PM activities, and the first of the four-day personal challenges.



WHAT HAPPENS ON DAY 40?



THE END IS JUST THE BEGINNING : COMING TOGETHER ON THE SUMMER SOLSTICE



With the arrival of the Summer Solstice, we will celebrate and seal this experience in several ways:



First, you will read your Day 1 Challenge note to yourself. Whether you share about this in the Strava Club is entirely up to you; no pressure to over share!

We will send out a few simple Rituals to Celebrate the Summer Solstice; choose one or more!

You will post your final AM and PM activities to the Strava Club and log them in your printed 40 / 40 NOW Guidebook.

Video Call: We will all come together for a 40-minute video chat via Zoom; this will take place at 900am, Pacific Time. (There will be participants all over the world, but this time works best for those in the Western Hemisphere and Europe; apologies to the rest of the world!)



MEMENTOS

FINALLY, some Mementos will be sent to each participant after 40/40 NOW concludes:

40/40 NOW Keychain (Made in the USA, very high quality, meant to last!)

40/40 NOW tri-blend long-sleeve T-shirt

40/40 NOW Decal Sheet

Delivered in a Custom 40/40 NOW Box



WE HOPE YOU WILL JOIN US FOR 40/40 NOW! MAKE THE COMMITMENT TO YOURSELF AND REGISTER NOW!