Swags Performance Project Urban Bourbon Half Marathon + 5k Training
- Date Sat 17th October 2026 - Sun 18th October 2026
- Location Virtual Event
- Price Free
- Races 3 races
- Distances 5km, Half Marathon
Event summary
Join us for the exhilarating Urban Bourbon Half Marathon and 5k Training event in Louisville, Jefferson, taking place on Saturday, October 17, 2026, and continuing through Sunday, October 18, 2026. This exciting weekend promises to inspire runners of all levels, from beginners to experienced athletes, as they embark on their personal performance journeys. Participants can choose between the challenging half marathon distance or the more accessible 5k, ensuring there's something for everyone.
Prepare to enhance your running skills with our comprehensive 16-week training program tailored for the half marathon, featuring free downloadable training plans, weekly group runs, and supportive coaching calls. For those new to the half marathon scene, our beginner plan will help develop a strong aerobic base and build confidence to cross the finish line. Intermediate runners can elevate their performance with advanced training sessions that include structured track workouts and tempo runs. Whether you're aiming to crush your personal best or just starting out, the Urban Bourbon event is the perfect way to celebrate your passion for running!
Prepare to enhance your running skills with our comprehensive 16-week training program tailored for the half marathon, featuring free downloadable training plans, weekly group runs, and supportive coaching calls. For those new to the half marathon scene, our beginner plan will help develop a strong aerobic base and build confidence to cross the finish line. Intermediate runners can elevate their performance with advanced training sessions that include structured track workouts and tempo runs. Whether you're aiming to crush your personal best or just starting out, the Urban Bourbon event is the perfect way to celebrate your passion for running!
Organiser's Description
Get ready for the Urban Bourbon Half Marathon or 5k (10/17/26) with us! The Swags Performance Project supports runners at every stage of their personal performance journey from first-timers to seasoned competitors.
THE 16 WEEK HALF MARATHON PROGRAM INCLUDES:
* Free, downloadable training plans for beginner and intermediate level runners.
* The option to join any of our five weekly group runs. (Click here to see the schedule. [https://swagssportshoes.com/content/swags-run-walk-club])
* Weekly group calls on with a coach beginning August 16
Plans will be sent via email after registration and registrants will be opted in to text message reminders about group runs, with the option to unsubscribe at any time.
THE BEGINNER PLAN IS BUILT FOR RUNNERS WHO ARE EARLY IN THEIR HALF MARATHON JOURNEY.
This plan will help you will develop a strong aerobic base, grow your long run from 5 to 10 miles, and build the fitness and confidence to cross the Urban Bourbon Half Marathon finish line.
THIS INTERMEDIATE PLAN IS FOR RUNNERS WHO HAVE COMPLETED AT LEAST ONE HALF MARATHON AND ARE READY TO PUSH FURTHER.
This plan will help you will build on your aerobic base with higher volume, structured track sessions, sustained tempo runs, and Marathon Pace work. Long runs peak at 11 miles before a focused taper positions you to race your best at the Urban Bourbon Half Marathon.
THE 13 WEEK 5K PROGRAM INCLUDES:
* Free, downloadable training plan
* The option to join any of our five weekly group runs. (Click here to see the schedule. [https://swagssportshoes.com/content/swags-run-walk-club])
* Weekly group calls on with a coach beginning August 16
Plans will be sent via email after registration and registrants will be opted in to text message reminders about group runs, with the option to unsubscribe at any time.
READY FOR YOUR OWN PERSONALIZED PLAN?
Our paid Swags Coaching program delivers a fully personalized training experience built around your schedule and specific goals. Reach out to our Program Director, Pierce Lashley at pierce.lashley@swagssportshoes.com for more information.
THE 16 WEEK HALF MARATHON PROGRAM INCLUDES:
* Free, downloadable training plans for beginner and intermediate level runners.
* The option to join any of our five weekly group runs. (Click here to see the schedule. [https://swagssportshoes.com/content/swags-run-walk-club])
* Weekly group calls on with a coach beginning August 16
Plans will be sent via email after registration and registrants will be opted in to text message reminders about group runs, with the option to unsubscribe at any time.
THE BEGINNER PLAN IS BUILT FOR RUNNERS WHO ARE EARLY IN THEIR HALF MARATHON JOURNEY.
This plan will help you will develop a strong aerobic base, grow your long run from 5 to 10 miles, and build the fitness and confidence to cross the Urban Bourbon Half Marathon finish line.
THIS INTERMEDIATE PLAN IS FOR RUNNERS WHO HAVE COMPLETED AT LEAST ONE HALF MARATHON AND ARE READY TO PUSH FURTHER.
This plan will help you will build on your aerobic base with higher volume, structured track sessions, sustained tempo runs, and Marathon Pace work. Long runs peak at 11 miles before a focused taper positions you to race your best at the Urban Bourbon Half Marathon.
THE 13 WEEK 5K PROGRAM INCLUDES:
* Free, downloadable training plan
* The option to join any of our five weekly group runs. (Click here to see the schedule. [https://swagssportshoes.com/content/swags-run-walk-club])
* Weekly group calls on with a coach beginning August 16
Plans will be sent via email after registration and registrants will be opted in to text message reminders about group runs, with the option to unsubscribe at any time.
READY FOR YOUR OWN PERSONALIZED PLAN?
Our paid Swags Coaching program delivers a fully personalized training experience built around your schedule and specific goals. Reach out to our Program Director, Pierce Lashley at pierce.lashley@swagssportshoes.com for more information.
Races
-
Swags Performance Project Half Marathon Training: Beginner Plan
Free
This Beginner Plan is built for runners who are early in their half marathon journey. Over 16 weeks, you will develop a strong aerobic base, grow your long run from 5 to 10 miles, and build the fitness and confidence to cross the Urban Bourbon Half Marathon finish line on October 17, 2026. This 16 week program includes: Free, downloadable training plans for beginner and intermediate level runners. The option to join any of our five weekly group runs. (Click here to see the schedule.) Weekly group calls on with a coach beginning in August. -
Swags Performance Project Half Marathon Training: Intermediate Plan
Free
This Intermediate Plan is for runners who have completed at least one half marathon and are ready to push further. Over 16 weeks, you will build on your aerobic base with higher volume, structured track sessions, sustained tempo runs, and Marathon Pace work. Long runs peak at 11 miles before a focused taper positions you to race your best at the Urban Bourbon Half Marathon on October 17, 2026. This 16 week program includes: Free, downloadable training plans for beginner and intermediate level runners. The option to join any of our five weekly group runs. (Click here to see the schedule.) Weekly group calls on with a coach beginning in August. -
Swags Performance Project 5k Training
Free
This 5K Training Plan is designed for runners building toward their first, or next, 5k. Over 13 weeks, you will progress from run/walk intervals to continuous running at your goal pace, building the fitness and confidence to cross the Urban Bourbon 5K finish line on October 17, 2026.
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Swags Performance Project Urban Bourbon Half Marathon + 5k Training
