Wegmans East Avenue Grocery Run
- Date Sat 7th November 2026
- Time 8:30AM EST
- Location Rochester, New York
- Price $27.50 - $43.40
- Races 4 races
- Distances 10km, 5km, 1km
Event summary
Join us for the 17th Annual Wegmans East Avenue Grocery Run on Saturday, November 7, 2026, in beautiful Rochester, Monroe! This exciting event offers something for everyone with races including a 1K, 5K, and 10K, all while supporting local food pantries in the community. Whether you choose to participate in-person or virtually, you’ll be contributing to a great cause that directly benefits those in need, helping to provide food, hope, and dignity to hungry individuals in the Rochester area.
The day kicks off at 8:30 AM with the 5K and 10K races, followed by the 1K run at 9:40 AM and the whimsical Boogie for Broccoli for our youngest participants shortly thereafter. Experience a fast and flat urban route that takes you along scenic East Avenue, past Martin Luther King, Jr. Park, and the picturesque Genesee Riverway Trail. With cash prizes for top finishers and age group awards, there's plenty of motivation to lace up your running shoes! Don't forget to register by midnight on October 6th to secure your super-soft performance-fabric race T-shirt. Come out, run or walk, and make a meaningful impact in
The day kicks off at 8:30 AM with the 5K and 10K races, followed by the 1K run at 9:40 AM and the whimsical Boogie for Broccoli for our youngest participants shortly thereafter. Experience a fast and flat urban route that takes you along scenic East Avenue, past Martin Luther King, Jr. Park, and the picturesque Genesee Riverway Trail. With cash prizes for top finishers and age group awards, there's plenty of motivation to lace up your running shoes! Don't forget to register by midnight on October 6th to secure your super-soft performance-fabric race T-shirt. Come out, run or walk, and make a meaningful impact in
Organiser's Description
17TH ANNUAL WEGMANS EAST AVENUE GROCERY RUN 1K/5K/10K NOVEMBER 7, 2026
Walk or run with us in-person or virtually to benefit local food pantries! Youll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2025 Grocery Run raised more than $110,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference!
_Register by midnight on October 6th to receive your preferred size, super-soft performance-fabric race T-shirt._
SCHEDULE
8:30am 5K and 10K start
9:40am 1K start
9:55am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters
Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day.
5K RUN OR WALK
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester!
Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.
10K RUN
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. PARTICIPANTS MUST BE ABLE TO FINISH WITHIN 90 MINUTES IN ORDER TO RE-OPEN STREETS TO TRAFFIC.
Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.
1K RUN OR WALK
Run or walk along scenic East Avenue.
BOOGIE FOR BROCCOLI
Little ones line up on East Ave to chase the Grocery Guy over the finish line in this free dash.
Walk or run with us in-person or virtually to benefit local food pantries! Youll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2025 Grocery Run raised more than $110,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference!
_Register by midnight on October 6th to receive your preferred size, super-soft performance-fabric race T-shirt._
SCHEDULE
8:30am 5K and 10K start
9:40am 1K start
9:55am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters
Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day.
5K RUN OR WALK
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester!
Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.
10K RUN
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. PARTICIPANTS MUST BE ABLE TO FINISH WITHIN 90 MINUTES IN ORDER TO RE-OPEN STREETS TO TRAFFIC.
Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.
1K RUN OR WALK
Run or walk along scenic East Avenue.
BOOGIE FOR BROCCOLI
Little ones line up on East Ave to chase the Grocery Guy over the finish line in this free dash.
Races
-
10K Run
Incl. $3.40 Fee & T-Shirt
Sat 7th November 2026 (8:30AM EST)
$43.40
Please note: by registering, you agree to maintain at least a 15-minute mile pace, since we need to reopen East Avenue on time. Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small) -
5K Run/Walk
Incl. $2.80 Fee & T-Shirt
Sat 7th November 2026 (8:30AM EST)
$32.80
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small) -
1K Run/Walk
Incl. $2.50 Fee & T-Shirt
Sat 7th November 2026 (9:40AM EST)
$27.50
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small) -
Virtual East Avenue Grocery Run/Walk
Incl. $2.80 Fee & T-Shirt
$32.80
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small)
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4 Meigs Street, Rochester, 14607, NY, United States
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Wegmans East Avenue Grocery Run
