Wegmans East Avenue Grocery Run
- Date Sat 1st November 2025
- Time 8:00AM EDT
- Location Rochester, New York
- Price $28.50 - $44.00
- Races 4 races
- Distances 10km, 5km, 1km
Event summary
Join us for the 16th Annual Wegmans East Avenue Grocery Run on Saturday, November 1, 2025, in beautiful Rochester, Monroe! This exciting event features multiple race distances, including a 1K, 5K, and 10K, allowing participants of all ages and skill levels to take part in a fun-filled day for a great cause. Whether you choose to walk, run, or participate virtually, your registration fee will directly benefit local food pantries, helping to provide food, hope, and dignity to those in need.
The 5K and 10K races kick off at 8:00 AM, showcasing a fast, flat urban route along East Avenue, passing scenic landmarks like Martin Luther King, Jr. Park and the Genesee Riverway Trail. The 1K run starts at 9:10 AM, perfect for a leisurely stroll or run. For our youngest participants, the "Boogie for Broccoli" offers a free 50-yard dash with the Grocery Guy, ensuring that everyone can join in on the fun. With cash prizes for top finishers and age group awards available, this event promises to be a fantastic day of racing and community spirit. Don't miss out—register by
The 5K and 10K races kick off at 8:00 AM, showcasing a fast, flat urban route along East Avenue, passing scenic landmarks like Martin Luther King, Jr. Park and the Genesee Riverway Trail. The 1K run starts at 9:10 AM, perfect for a leisurely stroll or run. For our youngest participants, the "Boogie for Broccoli" offers a free 50-yard dash with the Grocery Guy, ensuring that everyone can join in on the fun. With cash prizes for top finishers and age group awards available, this event promises to be a fantastic day of racing and community spirit. Don't miss out—register by
Organiser's Description
16TH ANNUAL WEGMANS EAST AVENUE GROCERY RUN 1K/5K/10K NOVEMBER 1, 2025
Walk or run with us in-person or virtually to benefit local food pantries! Youll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2024 Grocery Run raised more than $90,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference!
_Register by midnight on October 6th to receive your preferred size, super-soft performance-fabric race T-shirt._
SCHEDULE
8:00am 5K and 10K start
9:10am 1K start
9:25am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters
Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day.
5K RUN OR WALK
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester!
Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.
10K RUN
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. PARTICIPANTS MUST BE ABLE TO FINISH WITHIN 90 MINUTES IN ORDER TO RE-OPEN STREETS TO TRAFFIC AT 9:30AM
Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 10-year age groups. See award page for details.
1K RUN OR WALK
Run or walk along scenic East Avenue.
BOOGIE FOR BROCCOLI
Little ones line up on East Ave to chase the Grocery Guy over the finish line in this free dash.
Walk or run with us in-person or virtually to benefit local food pantries! Youll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2024 Grocery Run raised more than $90,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference!
_Register by midnight on October 6th to receive your preferred size, super-soft performance-fabric race T-shirt._
SCHEDULE
8:00am 5K and 10K start
9:10am 1K start
9:25am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters
Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day.
5K RUN OR WALK
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester!
Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.
10K RUN
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. PARTICIPANTS MUST BE ABLE TO FINISH WITHIN 90 MINUTES IN ORDER TO RE-OPEN STREETS TO TRAFFIC AT 9:30AM
Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 10-year age groups. See award page for details.
1K RUN OR WALK
Run or walk along scenic East Avenue.
BOOGIE FOR BROCCOLI
Little ones line up on East Ave to chase the Grocery Guy over the finish line in this free dash.
Races
-
10K Run
Incl. $4.00 Fee & T-Shirt
Sat 1st November 2025 (8:00AM EDT)
$44.00
Please note: We must close the course at 9:30am to reopen East Avenue on time. We hope to be able to keep it open later in the future, but for this year by registering you agree to maintain at least a 15-minute mile pace. Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small) -
5K Run/Walk
Incl. $3.50 Fee & T-Shirt
Sat 1st November 2025 (8:00AM EDT)
$33.50
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small) -
1K Run/Walk
Incl. $3.50 Fee & T-Shirt
Sat 1st November 2025 (9:10AM EDT)
$28.50
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small) -
Virtual East Avenue Grocery Run/Walk
Incl. $3.50 Fee & T-Shirt
$33.50
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small)
Reviews
Done this event?
First-hand event reviews from people who have been there, done that and got the breathable T-shirt, really help everyone choose their next event.
Add a reviewWegmans East Avenue Grocery Run
