Wegmans East Avenue Grocery Run
- Date Sat 1st November 2025
- Time 8:00AM EDT
- Location Rochester, New York
- Price $28.50 - $44.00
- Races 4 races
- Distances 10km, 5km, 1km
Just added
Secure your place early
Event summary
Join us for the 16th Annual Wegmans East Avenue Grocery Run on Saturday, November 1, 2025, in beautiful Rochester, Monroe! This exciting event features three race distances: a 1K, 5K, and 10K, perfect for runners and walkers of all abilities. Experience a scenic route along East Avenue, with breathtaking views of the Genesee River and downtown Rochester as you make your way past iconic landmarks such as Martin Luther King, Jr. Park and the ROC City Skate Park.
Not only will you enjoy a fun day filled with fitness, but you'll also be making a meaningful impact in the community. Proceeds from the event go directly to local food pantries, providing vital support to those in need. Last year's event raised over $90,000, and with your help, we aim to surpass that goal! Participants can also join virtually, choosing any distance to complete at their convenience. Don't forget to register by midnight on October 6th to receive a super-soft performance-fabric race t-shirt in your preferred size. Whether you're running for fun, competing for cash prizes, or just participating in the free Boogie for Broccoli for the little ones, it's a day you won't want to miss
Not only will you enjoy a fun day filled with fitness, but you'll also be making a meaningful impact in the community. Proceeds from the event go directly to local food pantries, providing vital support to those in need. Last year's event raised over $90,000, and with your help, we aim to surpass that goal! Participants can also join virtually, choosing any distance to complete at their convenience. Don't forget to register by midnight on October 6th to receive a super-soft performance-fabric race t-shirt in your preferred size. Whether you're running for fun, competing for cash prizes, or just participating in the free Boogie for Broccoli for the little ones, it's a day you won't want to miss
Organiser's Description
16TH ANNUAL WEGMANS EAST AVENUE GROCERY RUN 1K/5K/10K NOVEMBER 1, 2025
Walk or Run with us in-person or virtually to benefit local food pantries! Youll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2024 Grocery Run raised more than $90,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference! Register by midnight October 6th to receive your preferred size, super-soft performance-fabric race t-shirt.
SCHEDULE
8:00am 5K and 10K start
9:10am 1K start
9:25am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters
Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day.
5K RUN OR WALK
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester!
Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.
10K RUN
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. PARTICIPANTS MUST BE ABLE TO FINISH WITHIN 90 MINUTES IN ORDER TO RE-OPEN STREETS TO TRAFFIC AT 9:30AM
Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 10-year age groups. See award page for details.
1K RUN OR WALK
Run or walk along scenic East Avenue.
BOOGIE FOR BROCCOLI
Little ones line up on East Ave to chase the Grocery Guy over the finish line in this free dash.
PACKET PICK-UP (BIBS & T-SHIRTS)
We strongly encourage you to pick up materials ahead of time to avoid waiting in line on race day.
THURSDAY 10/30 AND FRIDAY 10/31 FROM 11AM TO 7AM.
Rochester Running Co.
1387 Mt Hope Ave
Rochester, NY 14620
(in College Town, tons of free parking in the lot behind the building)
RACE DAY PACKET PICK-UP IS INSIDE THE CHURCH STARTING AT 6:45AM.
OTHER WAYS TO HELP
FOODLINK FOOD DRIVE Bring a non-perishable food item to donate on race day.
RACE DAY VOLUNTEERS NEEDED! It takes a lot of people to make this special event happen. You and your friends/family can help make things run smoothly by volunteering as course marshals, at aid stations, for cleanup, and more. Additional information HERE [https://runsignup.com/Race/Volunteer/NY/Rochester/EastAvenueGroceryRun].
MAKE A DONATION OR START YOUR OWN FUNDRAISER! All donations will go directly to local food pantries. More information HERE [https://runsignup.com/Race/Donate/NY/Rochester/EastAvenueGroceryRun].
JOIN OR START A TEAM! Joining a pantry team will direct your registration fee towards a specific food pantry that is special to you. There are also options for social and corporate teams if you want to bring a big crew. More information HERE [https://runsignup.com/RaceGroups/11070].
Walk or Run with us in-person or virtually to benefit local food pantries! Youll feel great knowing your registration fee will go directly to Rochester-area organizations providing food, hope and dignity for hungry people. Thanks to our generous sponsors, donors and volunteers, the 2024 Grocery Run raised more than $90,000 for Rochester-area food pantries. We hope to do even better this year, so please join us to make a difference! Register by midnight October 6th to receive your preferred size, super-soft performance-fabric race t-shirt.
SCHEDULE
8:00am 5K and 10K start
9:10am 1K start
9:25am (ish) Boogie for Broccoli start. This is a free 50 yard run with the Grocery Guy for our littlest hunger fighters
Virtual participants can choose any distance to run, bike, walk or stroll and complete their event anytime, anywhere by race day.
5K RUN OR WALK
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park with amazing views of the Genesee River and Downtown Rochester!
Cash prizes for 1st, 2nd, 3rd place and master's winners, M/F/NB (must complete 5K in 22 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 5-year age groups. See award page for details.
10K RUN
Fast, flat, urban route along East Avenue, past Martin Luther King, Jr. Park, over the promenade to the Genesee Riverway Trail and passing the ROC City Skate Park on the way to the Genesee Gateway Park. Continues on through the University of Rochester campus and across the pedestrian bridge to return on the other side of the Genesee River. PARTICIPANTS MUST BE ABLE TO FINISH WITHIN 90 MINUTES IN ORDER TO RE-OPEN STREETS TO TRAFFIC AT 9:30AM
Cash prizes for 1st, 2nd, 3rd place and master's winners M/F/NB (must complete 10K in 44 minutes to be eligible). Age group awards for 1st, 2nd, and 3rd place M/F/NB in 10-year age groups. See award page for details.
1K RUN OR WALK
Run or walk along scenic East Avenue.
BOOGIE FOR BROCCOLI
Little ones line up on East Ave to chase the Grocery Guy over the finish line in this free dash.
PACKET PICK-UP (BIBS & T-SHIRTS)
We strongly encourage you to pick up materials ahead of time to avoid waiting in line on race day.
THURSDAY 10/30 AND FRIDAY 10/31 FROM 11AM TO 7AM.
Rochester Running Co.
1387 Mt Hope Ave
Rochester, NY 14620
(in College Town, tons of free parking in the lot behind the building)
RACE DAY PACKET PICK-UP IS INSIDE THE CHURCH STARTING AT 6:45AM.
OTHER WAYS TO HELP
FOODLINK FOOD DRIVE Bring a non-perishable food item to donate on race day.
RACE DAY VOLUNTEERS NEEDED! It takes a lot of people to make this special event happen. You and your friends/family can help make things run smoothly by volunteering as course marshals, at aid stations, for cleanup, and more. Additional information HERE [https://runsignup.com/Race/Volunteer/NY/Rochester/EastAvenueGroceryRun].
MAKE A DONATION OR START YOUR OWN FUNDRAISER! All donations will go directly to local food pantries. More information HERE [https://runsignup.com/Race/Donate/NY/Rochester/EastAvenueGroceryRun].
JOIN OR START A TEAM! Joining a pantry team will direct your registration fee towards a specific food pantry that is special to you. There are also options for social and corporate teams if you want to bring a big crew. More information HERE [https://runsignup.com/RaceGroups/11070].
Races
-
10K Run
Incl. $4.00 Fee & T-Shirt
Sat 1st November 2025 (8:00AM EDT)
$44.00
Please note: We must close the course at 9:30am to reopen East Avenue on time. We hope to be able to keep it open later in the future, but for this year by registering you agree to maintain at least a 15-minute mile pace. Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small) -
5K Run/Walk
Incl. $3.50 Fee & T-Shirt
Sat 1st November 2025 (8:00AM EDT)
$33.50
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small) -
1K Run/Walk
Incl. $3.50 Fee & T-Shirt
Sat 1st November 2025 (9:10AM EDT)
$28.50
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small) -
Virtual East Avenue Grocery Run/Walk
Incl. $3.50 Fee & T-Shirt
$33.50
Register by midnight on October 6th to receive your preferred size, super-soft, performance-fabric race T-shirt! (Ladies' shirts run 1-2 sizes small)
Reviews
Done this event?
First-hand event reviews from people who have been there, done that and got the breathable T-shirt, really help everyone choose their next event.
Add a reviewWegmans East Avenue Grocery Run