Swags 10k
- Date Thu 1st January 2026
- Time 10:00AM EST
- Location Louisville, Kentucky
- Price $11.60
- Races 2 races
- Distances 10km, 1 Mile
Last chance to enter
Race day is fast approaching
Event summary
Kick off the New Year with a burst of energy and community spirit at the Swags 10K, taking place on January 1, 2026, in the beautiful Iroquois Park, Louisville, KY. This exciting event features a challenging 10K race alongside a fun 1 Mile Fun Run, perfect for runners of all ages and abilities. Starting at 10:00 AM, this annual tradition invites you to log your first miles of the year with friends, family, and fellow enthusiasts while supporting a great cause.
The Swags 10K goes beyond just a race; it’s a celebration of generosity and community, with proceeds benefiting the Swag Hartel Generosity Initiative. This initiative focuses on providing youth access to proper running gear, supporting local wellness programs, and making a global impact through partnerships like the Kenyan Kids Foundation. As you lace up your running shoes for this inspiring event, you’ll not only be setting the tone for a productive year but also contributing to meaningful change in your community and around the world. Don’t miss out on this opportunity to start your year on the right foot—register today and join us for a memorable New Year’s Day experience!
The Swags 10K goes beyond just a race; it’s a celebration of generosity and community, with proceeds benefiting the Swag Hartel Generosity Initiative. This initiative focuses on providing youth access to proper running gear, supporting local wellness programs, and making a global impact through partnerships like the Kenyan Kids Foundation. As you lace up your running shoes for this inspiring event, you’ll not only be setting the tone for a productive year but also contributing to meaningful change in your community and around the world. Don’t miss out on this opportunity to start your year on the right foot—register today and join us for a memorable New Year’s Day experience!
Organiser's Description
SWAGS 10K A NEW YEARS DAY TRADITION
Kick off your year with community, movement, and generosity. The Swags 10K is now an annual New Years Day tradition in Louisvilles Iroquois Park. Join us on January 1, 2026 to log your first miles of the year with friends, family, and fellow runners.
REGISTRATION TIERS
Choose the level thats right for you:
- $10 Race Entry
- Entry into the 10K or 1 Mile Fun Run
- $35 Shirt + Bracelet
- Official 2026 Swags 10K Race Shirt
- One-of-a-kind collaboration bracelet from Swags + The Kenyan Kids Foundation
Add-On Option:
- $10 Race Day Packet Pickup
- Convenient on-site packet pickup on race day morning
WHY WE RUN
The Swags 10K isnt just about logging miles its about fueling generosity. Proceeds from the race benefit the Swag Hartel Generosity Initiative, our nonprofit foundation inspired by Swag Hartels lifelong commitment to running and community.
The Initiative supports three core areas:
1. Youth Access Too many young athletes in our community face barriers to participation because they lack proper footwear and gear. The Initiative works to remove those barriers by providing quality running shoes and equipment directly to those who need them most. Beyond physical access, we aim to build confidence, support healthy lifestyles, and open doors to opportunity through sport. When a child has the tools to participate, it creates a ripple effect that extends far beyond the track or field.
2. Community Support The Initiative partners with the Louisville Sports Commission and other local organizations to expand access to running and wellness programs across our city. Together, we ensure community members especially youth are equipped with the footwear and resources needed to stay active and healthy. Our efforts focus on meeting people where they are, providing both essentials and encouragement to help them thrive. By investing in community partnerships, we strengthen the foundation of running culture in Louisville and create opportunities for more people to experience the joy of movement.
3. Global Impact Through support of the Kenyan Kids Foundation, founded by Wesley Korir (2012 Boston Marathon Champion) and his wife Tarah, families in Kenya are empowered through education, nutrition, and sustainable farming. Wesleys brother, John Korir, has become one of the worlds top distance runners, winning the 2024 Chicago Marathon and the 2025 Boston Marathon, further fueling awareness of their mission. Together, the Korir family uses running as a platform for lasting change, and leaders at Swags have built a unique relationship with them and their coach, Ron Mann even spending time at the academy in Kenya to learn firsthand about their inspiring work.
By participating in the Swags 10K, youre not just starting your year strong youre helping make a difference locally and globally.
EVENT DETAILS
- Date: Thursday, January 1, 2026
- Location: Iroquois Park, Louisville, KY
- Distances: 10K & 1 Mile Fun Run
- Start Time: 10:00 AM
PACKET PICK-UP
-Date: Wednesday, December 31, 2025
-Location: Swags South (7415 3rd Street Rd. Louisville, KY 40214)
-Time: 10am - 3pm
RACE DAY PACKET PICK-UP
-Only for people who selected packet pick-up on race day during registration or register on day of event
-Time: 8:30am -9:45am
-Location Iroquois Park Amphitheater 5216 New Cut Rd. Louisville, KY 40214
This is more than a race its a chance to start the year strong, celebrate community, and give back.
RESOLUTION ROW
Kick off the New Year by connecting with the heart of our local running community! Were inviting 10 local run clubs and community groups to set up along Resolution Row at the Swags 10K. Stop by to discover new groups, sign up for runs, grab giveaways, and meet fellow runners who will keep you motivated all year long. Spaces are free for clubs (first come, first serve), and each group will be ready to help you find your pace for 2025.
Make It a Tradition
Whether youre chasing a PR, walking your first mile of the year, or just soaking in the community energy, the Swags 10K is your place to begin the year on the right foot.
Register today and join us for the very first Swags New Years Day 10K!
_(Prizes include overall male and female winners. 3 mystery individual prizes for male and female and 3 mystery team prizes, staggered throughout the field) _
_All registrations after December 31, 2025 at 6:59pm will be charged the race day pick-up fee._
Kick off your year with community, movement, and generosity. The Swags 10K is now an annual New Years Day tradition in Louisvilles Iroquois Park. Join us on January 1, 2026 to log your first miles of the year with friends, family, and fellow runners.
REGISTRATION TIERS
Choose the level thats right for you:
- $10 Race Entry
- Entry into the 10K or 1 Mile Fun Run
- $35 Shirt + Bracelet
- Official 2026 Swags 10K Race Shirt
- One-of-a-kind collaboration bracelet from Swags + The Kenyan Kids Foundation
Add-On Option:
- $10 Race Day Packet Pickup
- Convenient on-site packet pickup on race day morning
WHY WE RUN
The Swags 10K isnt just about logging miles its about fueling generosity. Proceeds from the race benefit the Swag Hartel Generosity Initiative, our nonprofit foundation inspired by Swag Hartels lifelong commitment to running and community.
The Initiative supports three core areas:
1. Youth Access Too many young athletes in our community face barriers to participation because they lack proper footwear and gear. The Initiative works to remove those barriers by providing quality running shoes and equipment directly to those who need them most. Beyond physical access, we aim to build confidence, support healthy lifestyles, and open doors to opportunity through sport. When a child has the tools to participate, it creates a ripple effect that extends far beyond the track or field.
2. Community Support The Initiative partners with the Louisville Sports Commission and other local organizations to expand access to running and wellness programs across our city. Together, we ensure community members especially youth are equipped with the footwear and resources needed to stay active and healthy. Our efforts focus on meeting people where they are, providing both essentials and encouragement to help them thrive. By investing in community partnerships, we strengthen the foundation of running culture in Louisville and create opportunities for more people to experience the joy of movement.
3. Global Impact Through support of the Kenyan Kids Foundation, founded by Wesley Korir (2012 Boston Marathon Champion) and his wife Tarah, families in Kenya are empowered through education, nutrition, and sustainable farming. Wesleys brother, John Korir, has become one of the worlds top distance runners, winning the 2024 Chicago Marathon and the 2025 Boston Marathon, further fueling awareness of their mission. Together, the Korir family uses running as a platform for lasting change, and leaders at Swags have built a unique relationship with them and their coach, Ron Mann even spending time at the academy in Kenya to learn firsthand about their inspiring work.
By participating in the Swags 10K, youre not just starting your year strong youre helping make a difference locally and globally.
EVENT DETAILS
- Date: Thursday, January 1, 2026
- Location: Iroquois Park, Louisville, KY
- Distances: 10K & 1 Mile Fun Run
- Start Time: 10:00 AM
PACKET PICK-UP
-Date: Wednesday, December 31, 2025
-Location: Swags South (7415 3rd Street Rd. Louisville, KY 40214)
-Time: 10am - 3pm
RACE DAY PACKET PICK-UP
-Only for people who selected packet pick-up on race day during registration or register on day of event
-Time: 8:30am -9:45am
-Location Iroquois Park Amphitheater 5216 New Cut Rd. Louisville, KY 40214
This is more than a race its a chance to start the year strong, celebrate community, and give back.
RESOLUTION ROW
Kick off the New Year by connecting with the heart of our local running community! Were inviting 10 local run clubs and community groups to set up along Resolution Row at the Swags 10K. Stop by to discover new groups, sign up for runs, grab giveaways, and meet fellow runners who will keep you motivated all year long. Spaces are free for clubs (first come, first serve), and each group will be ready to help you find your pace for 2025.
Make It a Tradition
Whether youre chasing a PR, walking your first mile of the year, or just soaking in the community energy, the Swags 10K is your place to begin the year on the right foot.
Register today and join us for the very first Swags New Years Day 10K!
_(Prizes include overall male and female winners. 3 mystery individual prizes for male and female and 3 mystery team prizes, staggered throughout the field) _
_All registrations after December 31, 2025 at 6:59pm will be charged the race day pick-up fee._
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Location
5216 New Cut Rd., Louisville, 40214, KY, United States
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