Swags 10k
- Date Thu 1st January 2026
- Time 10:00AM EST
- Location Louisville, Kentucky
- Price $11.60
- Races 2 races
- Distances 10km, 1 Mile
Event summary
Start your New Year off on the right foot at the Swags 10K on Thursday, January 1, 2026, in the scenic Iroquois Park, Louisville, KY! This exciting event has become a beloved New Year’s Day tradition, inviting runners of all levels to join in for a refreshing 10K race or a fun 1 Mile Fun Run. Whether you're aiming for a personal record or simply enjoying a leisurely jog with friends and family, the Swags 10K promises to be a day filled with community spirit, movement, and generosity.
Not only will you be kicking off your year with fitness, but you'll also be contributing to meaningful causes. Proceeds from the race benefit the Swag Hartel Generosity Initiative, supporting local youth access to running gear, community wellness programs, and global initiatives through the Kenyan Kids Foundation. With registration options starting as low as $10, participants can also opt for exclusive race shirts and collaboration bracelets, making this event a unique way to celebrate the start of a brand new year. Join us at 10:00 AM and make the Swags 10K your New Year's Day tradition!
Not only will you be kicking off your year with fitness, but you'll also be contributing to meaningful causes. Proceeds from the race benefit the Swag Hartel Generosity Initiative, supporting local youth access to running gear, community wellness programs, and global initiatives through the Kenyan Kids Foundation. With registration options starting as low as $10, participants can also opt for exclusive race shirts and collaboration bracelets, making this event a unique way to celebrate the start of a brand new year. Join us at 10:00 AM and make the Swags 10K your New Year's Day tradition!
Organiser's Description
SWAGS 10K A NEW YEARS DAY TRADITION
Kick off your year with community, movement, and generosity. The Swags 10K is now an annual New Years Day tradition in Louisvilles Iroquois Park. Join us on January 1, 2026 to log your first miles of the year with friends, family, and fellow runners.
REGISTRATION TIERS
Choose the level thats right for you:
- $10 Race Entry
- Entry into the 10K or 1 Mile Fun Run
- $35 Shirt + Bracelet
- Entry into the 10K or 1 Mile Fun Run
- Official 2026 Swags 10K Race Shirt
- One-of-a-kind collaboration bracelet from Swags + The Kenyan Kids Foundation
Add-On Option:
- $10 Race Day Packet Pickup
- Convenient on-site packet pickup on race day morning
WHY WE RUN
The Swags 10K isnt just about logging miles its about fueling generosity. Proceeds from the race benefit the Swag Hartel Generosity Initiative, our nonprofit foundation inspired by Swag Hartels lifelong commitment to running and community.
The Initiative supports three core areas:
1. Youth Access Too many young athletes in our community face barriers to participation because they lack proper footwear and gear. The Initiative works to remove those barriers by providing quality running shoes and equipment directly to those who need them most. Beyond physical access, we aim to build confidence, support healthy lifestyles, and open doors to opportunity through sport. When a child has the tools to participate, it creates a ripple effect that extends far beyond the track or field.
2. Community Support The Initiative partners with the Louisville Sports Commission and other local organizations to expand access to running and wellness programs across our city. Together, we ensure community members especially youth are equipped with the footwear and resources needed to stay active and healthy. Our efforts focus on meeting people where they are, providing both essentials and encouragement to help them thrive. By investing in community partnerships, we strengthen the foundation of running culture in Louisville and create opportunities for more people to experience the joy of movement.
3. Global Impact Through support of the Kenyan Kids Foundation, founded by Wesley Korir (2012 Boston Marathon Champion) and his wife Tarah, families in Kenya are empowered through education, nutrition, and sustainable farming. Wesleys brother, John Korir, has become one of the worlds top distance runners, winning the 2024 Chicago Marathon and the 2025 Boston Marathon, further fueling awareness of their mission. Together, the Korir family uses running as a platform for lasting change, and leaders at Swags have built a unique relationship with them and their coach, Ron Mann even spending time at the academy in Kenya to learn firsthand about their inspiring work.
By participating in the Swags 10K, youre not just starting your year strong youre helping make a difference locally and globally.
EVENT DETAILS
- Date: Thursday, January 1, 2026
- Location: Iroquois Park, Louisville, KY
- Distances: 10K & 1 Mile Fun Run
- Start Time: 10:00 AM
This is more than a race its a chance to start the year strong, celebrate community, and give back.
RESOLUTION ROW
Kick off the New Year by connecting with the heart of our local running community! Were inviting 10 local run clubs and community groups to set up along Resolution Row at the Swags 10K. Stop by to discover new groups, sign up for runs, grab giveaways, and meet fellow runners who will keep you motivated all year long. Spaces are free for clubs (first come, first serve), and each group will be ready to help you find your pace for 2025.
Make It a Tradition
Whether youre chasing a PR, walking your first mile of the year, or just soaking in the community energy, the Swags 10K is your place to begin the year on the right foot.
Register today and join us for the very first Swags New Years Day 10K!
_(Prizes include overall male and female winners. 3 mystery individual prizes for male and female and 3 mystery team prizes, staggered throughout the field) _
_All registrations after December 31, 2025 at 6:59pm will be charged the race day pick-up fee._
Kick off your year with community, movement, and generosity. The Swags 10K is now an annual New Years Day tradition in Louisvilles Iroquois Park. Join us on January 1, 2026 to log your first miles of the year with friends, family, and fellow runners.
REGISTRATION TIERS
Choose the level thats right for you:
- $10 Race Entry
- Entry into the 10K or 1 Mile Fun Run
- $35 Shirt + Bracelet
- Entry into the 10K or 1 Mile Fun Run
- Official 2026 Swags 10K Race Shirt
- One-of-a-kind collaboration bracelet from Swags + The Kenyan Kids Foundation
Add-On Option:
- $10 Race Day Packet Pickup
- Convenient on-site packet pickup on race day morning
WHY WE RUN
The Swags 10K isnt just about logging miles its about fueling generosity. Proceeds from the race benefit the Swag Hartel Generosity Initiative, our nonprofit foundation inspired by Swag Hartels lifelong commitment to running and community.
The Initiative supports three core areas:
1. Youth Access Too many young athletes in our community face barriers to participation because they lack proper footwear and gear. The Initiative works to remove those barriers by providing quality running shoes and equipment directly to those who need them most. Beyond physical access, we aim to build confidence, support healthy lifestyles, and open doors to opportunity through sport. When a child has the tools to participate, it creates a ripple effect that extends far beyond the track or field.
2. Community Support The Initiative partners with the Louisville Sports Commission and other local organizations to expand access to running and wellness programs across our city. Together, we ensure community members especially youth are equipped with the footwear and resources needed to stay active and healthy. Our efforts focus on meeting people where they are, providing both essentials and encouragement to help them thrive. By investing in community partnerships, we strengthen the foundation of running culture in Louisville and create opportunities for more people to experience the joy of movement.
3. Global Impact Through support of the Kenyan Kids Foundation, founded by Wesley Korir (2012 Boston Marathon Champion) and his wife Tarah, families in Kenya are empowered through education, nutrition, and sustainable farming. Wesleys brother, John Korir, has become one of the worlds top distance runners, winning the 2024 Chicago Marathon and the 2025 Boston Marathon, further fueling awareness of their mission. Together, the Korir family uses running as a platform for lasting change, and leaders at Swags have built a unique relationship with them and their coach, Ron Mann even spending time at the academy in Kenya to learn firsthand about their inspiring work.
By participating in the Swags 10K, youre not just starting your year strong youre helping make a difference locally and globally.
EVENT DETAILS
- Date: Thursday, January 1, 2026
- Location: Iroquois Park, Louisville, KY
- Distances: 10K & 1 Mile Fun Run
- Start Time: 10:00 AM
This is more than a race its a chance to start the year strong, celebrate community, and give back.
RESOLUTION ROW
Kick off the New Year by connecting with the heart of our local running community! Were inviting 10 local run clubs and community groups to set up along Resolution Row at the Swags 10K. Stop by to discover new groups, sign up for runs, grab giveaways, and meet fellow runners who will keep you motivated all year long. Spaces are free for clubs (first come, first serve), and each group will be ready to help you find your pace for 2025.
Make It a Tradition
Whether youre chasing a PR, walking your first mile of the year, or just soaking in the community energy, the Swags 10K is your place to begin the year on the right foot.
Register today and join us for the very first Swags New Years Day 10K!
_(Prizes include overall male and female winners. 3 mystery individual prizes for male and female and 3 mystery team prizes, staggered throughout the field) _
_All registrations after December 31, 2025 at 6:59pm will be charged the race day pick-up fee._
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Swags 10k
