A person in running attire is jogging on a road next to a sidewalk and greenery. Overlaid in the center of the image is a black button with the text "Pay with Apple Pay" and the Apple logo.

New features: Apple Pay and Google Pay now available

Over the past few months we’ve been working on upgrading the findarace platform.

As part of the release we've added some new features for Users and Race Organisers.

Apple Pay and Google Pay.

Participants now have the option to make payments through Apple Pay and Google Pay. These platforms are safe, trusted and make checking out much quicker. They are also widely used, especially with the younger generations that all races are trying to attract. Research suggests that 25% of payments in the UK are done through Apple or Google pay and nearly 75% of Gen Z-ers use them as their preferred payment method.

Since launching in beta more than 50% of all bookings have used either Apple Pay or Google Pay. Once we have some more data we'll send out an update with the impact on conversion rate.

A smartphone displays a payment screen for an event titled "Night On The Edge." The total amount due is £22.50. The user can choose between "Card" and "Apple Pay" for payment methods, with "Apple Pay" currently selected. The "Apple Pay" button is highlighted.


Offers and Scheduled Discounts.

We've added extra functionality around event discounts and offers. You can now add multi-buy discounts (something like buy 3 get 20% off) and pre-set discounted periods. Both have been heavily requested features and are already being used by Race Organisers.

We’ll be releasing more new features over the coming weeks and months all aimed to make the process of managing your bookings through the platform as seamless as possible and getting more people to the start line.


A smartphone displaying a race booking webpage from findarace.com. It lists three race options: Short - 5k, Middle - 16k, and Long - 24k, each with a 'Quick Book' button and details about offers and adding to the basket. A live chat option is visible at the bottom right.


We'd love to hear your feedback on these updates. And, if there are any features that you would like to see, let us know: [email protected]

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