Clean fits
fast splits
We make performance running socks designed for you and your race day super shoe.
Performance led design
SHYU (pronounced ‘shoo’) is a combination of the words ‘shoe’ and ‘you’.
Worn by elites and amateurs alike, SHYU design performance running socks that perfectly match your carbon plated running shoe, delivering aesthetic appeal without technical compromise.
For Racing and Training
We make two types of SHYU socks in three different cuts – crew, quarter crew and no-show. Our ‘Racing’ SHYUs have been designed to complement your high performance racing shoe, whilst our ‘training’ SHYUs are more neutral in colour and are designed to complement any shoe and on any run. You’ll find our ‘racing’ SHYU to be a little lighter with less overt cushioning around the ankle compared to its ‘training’ counterpart.
Made to go the distance
Any distance. SHYUs are made from a high-quality performance blend of 97% nylon, and 3% elastane. This ensures they dry quickly, do not absorb moisture, are stretchy and well fitted, remain comfortable, wash well and last much longer than a typical cotton blend sock.
Long time followers of SHYU know that it has always been about more than socks; we are a community and we use our platform to share the stories that you, the runners, wish to tell.
We make a SHYU for every-foot, so whether it’s a park run on Saturday or the 2028 Olympic Trials, remember to race hard, have fun, and always wear the best version of SHYU.