This event has taken place

Congratulations to everyone who took part. We're waiting on information about the next edition of this event.

Did you race? Let the community know how you got on and leave a review.

Add a review

Want to see all previous and future editions of this event, find them below.


Wye Valley Brewery Sportive Wye Valley Brewery Sportive Wye Valley Brewery Sportive

Wye Valley Brewery Sportive

5.0 · 1 review

Bromyard, Herefordshire

Stoke Lacy, Bromyard HR7 4HG, UK

Sun 12th September 2021

2 races

£23.54 - £36.46

Organiser's Description

This late season sportive, set in the beautiful rolling Herefordshire countryside between the Malverns and the Wye Valley, is a fantastic adventure, from one of the best breweries in the West Midlands. With two scenic routes to choose from - 60km (37 miles) and 85 km (53 miles) - this sportive is for everyone!

These stunning routes are set in an area labelled the 'Hop Shires', and take riders along quiet Herefordshire lanes, around the verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.

After tracking the route of the River Wye, the longer ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing Land of Hope & Glory.


  • Half Pint


    £23.54 CLOSED
  • Full Pint


    £36.46 CLOSED


  • Half Pint


    £23.54 CLOSED
  • Full Pint


    £36.46 CLOSED

What's Included

Event centre facilities and parking
A bottle of Wye Valley's finest beer
Mechanical support
Medical support
Full route marking
Rider public liability insurance
Refreshment stops en-route
Pick-up wagon
Event photography
BBQ and refreshments for sale at the finish


Parking is at the rear of the brewery. Please follow signs to car park.


Based from the Wye Valley Brewery, Stoke Lacy, Bromyard, HR7 4HG

Course Details

Fun Ride (half pint)
Distance - 60km (37 miles)
Elevation gain - 860m

Challenge Ride (Full pint)
Distance - 85km (53 miles)
Elevation gain - 1,376m


  • Entry on the day?

    Yes, if the event is not sold out (CASH ONLY)

5 · 1 Review


·a month ago

Really enjoyable sportive, quiet roads, feed stations were great but no tea or coffee😔 but the volunteers were fantastic, well done guys💪👍


Bromyard, Herefordshire