Wye Valley Brewery Sportive
L
From Letsgovelo
4.4 ·
4 reviews
Sunday 31st August 2025
Past event
09:00
Bromyard, Stoke Lacy
£32.04–£40.00 · 2 races
Event summary
Get ready for an unforgettable cycling experience at the Wye Valley Brewery Sportive, organized by Letsgovelo, taking place on Sunday, August 31, 2025. Set in the picturesque rolling hills of Herefordshire, near Bromyard and Stoke Lacy, this late-season sportive promises to be a fantastic adventure for cyclists of all levels. Participants can choose between two stunning routes: a 60 km (37 miles) option and a longer 85 km (53 miles) challenge.
Pedal through the breathtaking 'Hop Shires,' where you'll enjoy serene rides along quiet lanes, surrounded by lush landscapes, hop farms, and apple orchards. Marvel at the distinctive red soils and take in captivating views of Hay Bluff and the distant Welsh mountains. The longer route follows the enchanting River Wye and climbs towards the iconic Malvern Hills, famously associated with Edward Elgar's inspiring works. Don’t miss this chance to experience the beauty of Herefordshire while enjoying the camaraderie of fellow cycling enthusiasts—mark your calendars and prepare for a day of fun and fitness!
Pedal through the breathtaking 'Hop Shires,' where you'll enjoy serene rides along quiet lanes, surrounded by lush landscapes, hop farms, and apple orchards. Marvel at the distinctive red soils and take in captivating views of Hay Bluff and the distant Welsh mountains. The longer route follows the enchanting River Wye and climbs towards the iconic Malvern Hills, famously associated with Edward Elgar's inspiring works. Don’t miss this chance to experience the beauty of Herefordshire while enjoying the camaraderie of fellow cycling enthusiasts—mark your calendars and prepare for a day of fun and fitness!
Wye Valley Brewery Sportive
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Reviews
4.44 reviews
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Ana DGW
Verified entrant
This reviewer is a verified Find a Race user who purchased a place at this event.
Took part in the 2024 edition · 2 years ago
Really well organised sportif! Loved riding on country lanes, taking in the beautiful country side. Some though climbs on route and grateful for the feed stations which had all one needed! Thank you to all!
PB
Peter B
Verified entrant
This reviewer is a verified Find a Race user who purchased a place at this event.
Took part in the 2023 edition · 3 years ago
The roads on the first half of route were atrocious however the second half was great !
Lovely staff from Let's Go Velo although the 2nd feed station run out of electrolyte which was dissapointing.
The food was sold out and wrapped up early at the brewery and I got the impression they weren't really arsed about the event.
Lovely staff from Let's Go Velo although the 2nd feed station run out of electrolyte which was dissapointing.
The food was sold out and wrapped up early at the brewery and I got the impression they weren't really arsed about the event.
Hi Peter,
We create routes that concentrate on country lanes with low traffic and this can lead to some of the roads being a bit more worn than your typical B roads. We always try to have full stocked food station but can not always guarantee that everything will be available as some cyclists take more than others. Again this is the same for catering at each oil our events.
I feel this review is a little harsh as we put so much effort into each event as this review does not reflect that.
We create routes that concentrate on country lanes with low traffic and this can lead to some of the roads being a bit more worn than your typical B roads. We always try to have full stocked food station but can not always guarantee that everything will be available as some cyclists take more than others. Again this is the same for catering at each oil our events.
I feel this review is a little harsh as we put so much effort into each event as this review does not reflect that.
L
Letsgovelo
KB
Kevin Blackiston
Verified entrant
This reviewer is a verified Find a Race user who purchased a place at this event.
Took part in the 2023 edition · 3 years ago
Great ride, if you’re into climbing then this ride is for you (16) typical UK short but lumpy. Fantastic area to ride through with great views,
AW
Andy White
Reviewing the 2021 edition · 5 years ago
Really enjoyable sportive, quiet roads, feed stations were great but no tea or coffee😔 but the volunteers were fantastic, well done guys💪👍
Races
-
Full Pint
Entries closed09:00
£40.00
-
Half Pint
Entries closed09:00
£32.04
Event information
This stunning route takes riders around this verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.
The route winds its way through the quiet Herefordshire lanes passing many of the local hop farms, which supply the numerous breweries in the area and others much further afield.
Fun Ride (half pint)
Distance - 60km (37 miles)
Elevation gain - 860m
Challenge Ride (Full pint)
Distance - 85km (53 miles)
Elevation gain - 1,376m
The route winds its way through the quiet Herefordshire lanes passing many of the local hop farms, which supply the numerous breweries in the area and others much further afield.
Fun Ride (half pint)
Distance - 60km (37 miles)
Elevation gain - 860m
Challenge Ride (Full pint)
Distance - 85km (53 miles)
Elevation gain - 1,376m
Event centre facilities and parking
A bottle of Wye Valley's finest beer
Mechanical support
Medical support
Full route marking
Rider public liability insurance
Refreshment stops en-route
Pick-up wagon
Event photography
BBQ and refreshments for sale at the finish
A bottle of Wye Valley's finest beer
Mechanical support
Medical support
Full route marking
Rider public liability insurance
Refreshment stops en-route
Pick-up wagon
Event photography
BBQ and refreshments for sale at the finish
Parking is at the rear of the brewery. Please follow signs to car park.
Based from the Wye Valley Brewery, Stoke Lacy, Bromyard, HR7 4HG
Riders will register in the car park behind the brewery before setting off.
Registration open: From 8.30am onwards
Registration open: From 8.30am onwards
Organiser's description
This late season sportive, set in the beautiful rolling Herefordshire countryside between the Malverns and the Wye Valley, is a fantastic adventure, from one of the best breweries in the West Midlands. With two scenic routes to choose from - 60km (37 miles) and 85 km (53 miles) - this sportive is for everyone!
These stunning routes are set in an area labelled the 'Hop Shires', and take riders along quiet Herefordshire lanes, around the verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.
After tracking the route of the River Wye, the longer ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing Land of Hope & Glory.
These stunning routes are set in an area labelled the 'Hop Shires', and take riders along quiet Herefordshire lanes, around the verdant local landscape with plenty to admire in the distinctive red soils, hop farms, apple orchards and views of Hay Bluff and the distant Welsh mountains.
After tracking the route of the River Wye, the longer ride skirts the Much Marcle ridge before heading up towards the Malvern Hills, the inspiration behind many of the works by Edward Elgar, not least of all the rousing Land of Hope & Glory.
Location
Stoke Lacy, Bromyard HR7 4HG
2 The Cross, Stoke Lacy, Bromyard HR7 4HG, UK
Wye Valley Brewery Sportive
L
Letsgovelo
We're a cycling events and holidays company offering bespoke experiences across the Uk and abroad. Events: We specialise in brewery cycle sportives and all our events have a emphasis on social and inclusive aspects in order to maximise your enjoyment. Holidays: We offer cycling holidays in Uk, Tuscany, Corsica and Mallorca with fantastic itineraries to suit all abilities.
On Find a Race
Since
2018
Events
90+
Avg. review
4.4
