Virgin and Sport have always been a great team. From hot air balloon adventures to health clubs and marathon runs, here at Virgin we’ve always been on our toes.

So, it may come as no surprise, that Virgin Sport was dreamt up on the go. Sir Richard and Co-Founder Freddie Andrewes were cycling through South Africa, when the epiphany struck to build a movement that combines the sweat of sport with the swagger of Virgin. And share a whole lot of fun along the way.