Case study: Nice Work

Here we look at how and why findarace is a key part of Nice Works' marketing mix.

Their goals:

Like many race organisers, Nice Work’s aims are:

• Finding new runners - moving beyond their existing running community

• Reaching younger runners and more female entrants

• Keeping processes simple and not adding additional work

• Making sure their marketing is cost-effective

What we did

New Runners.
Working with findarace gives Nice Work access to the more than 600k people discovering races on the marketplace every month.

Boosted promotions.
We used additional promotion during key booking periods, maximising visibility at the most effective times.

Seamless integration.
Using our integration with Eventrac (one of many integrations we have with registration platforms), the entire entry process is seamless. Entry data flows directly into Nice Work’s CRM. Giving Nice Work more time to focus on putting on events rather than managing multiple platforms.

Guaranteed return.
The commission-based pricing model means Nice Work get risk-free marketing and a guaranteed return on investment.

Nice Work's dashboard (real revenue redacted)

Results in 2025

This year Nice Work have seen their best-ever results from findarace. Generating thousands of new people at their start lines.

Perhaps even better, they are seeing strong performance from their hard-to-reach audiences.

• Young runners - 47% of entrants are under 35 with 72% under 44

• Female runners - 48% of entrants are female

Here's what Rachael Wood, owner of Nice Work, says about the partnership:

"I first met Jacob when FAR was just starting out and at that time I was Marketing Director of Nice Work. Fast forward 7 years and I now own Nice Work (with 2 other partners), and the companies have both grown beyond recognition. The partnership has never been stronger and we constantly evolve how we work together. FAR is our largest marketplace partner and it's been a delight to watch how they’ve developed over the years. The integration with Eventrac is game-changing and it's with automated ease that entries are sent seamlessly into our CRM system.

The greatest success is the entry numbers coming through! For Nice Work races the partnership is an undeniable success, new markets are reached beyond our own running community and we love working with the team. Here's to many more years of successful partnership."

Ready to see for yourself?

Join hundreds of race organisers who trust findarace to grow their events.

Get in touch with [email protected] to set up your 30 day free trial and see what we can do for your races.