Adidas City Run - Fulham 10K

Fulham, London

Organiser's Description

"The second edition of London’s flattest 10K is returning to Fulham on Sunday November 17, providing you with an amazing opportunity to cap off an epic year of running and grab a late season PB.

The inaugural Fulham 10K was a major sell-out, providing an epic finale to the 2018 adidas City Runs series. Whether you’re going for the win or just want to finish with a smile, the Fulham 10K’s flat and fast course provides you with the best possible chance of achieving your goals."


Starting on the iconic New Kings Road, the Fulham 10K route will take you on an unforgettable journey through one of London’s most prestigious postcodes on flat, wide roads.

From picturesque Parsons Green through to the bustling Fulham Road – including a loop around the world famous Stamford Bridge stadium, home to Chelsea FC – the Fulham 10K route showcases the very best of this stunning part of the capital.

Once you cross the finish line with a hard earned medal around your neck, you’ll head into our Event Village located on Eel Brook Common where you’ll be able to soak up the post run vibes and recover with some free yoga and massage.

Fulham Route

Sunday 17 November: Eel Brook Common

07:45 – Event Village Opens

09:00 – Start Pens Open

09:30 – Run Starts

12:15 – Event Village Closes

Free tech t-shirt

Free race photo album

Premium medal

Bespoke training sessions

What's the minimum age to enter?

You have to be 16 years old by 31st Dec 2019 to run in our event. Please also note that if you are 15, 16 or 17 years old by the time of entering, you will need to get your parent or guardian to complete this for you: Parental Consent Form.

I've entered but can no longer take part. What are my options?

All General Entry runners who can no longer participate in the event more than 30 days prior to the event date. Runners also cannot defer their entry into the following year’s events. Notice of withdrawal will need to be sent too stating clearly the desire to withdraw and putting ‘FULHAM withdraw’ in the subject line of the email.

Charity runners must contact the charity they secured a place from directly with any withdrawal requests.

When will I receive my event pack and adidas race day t-shirt?

Runner Packs should arrive in the week leading up to the event but can arrive as late as Saturday, November 16.

If you do not receive your Runner Pack in the post or have misplaced any of the items below, you’ll need to come to the Help Desk in the Event Village (Eel Brook Common) between 11am-5pm on Saturday November 16:

– Race Day T-Shirt – Timing Chip – Wristband – Baggage Label

If you entered using an international address, you will have to come to the Event Village in Eel Brook Common between 11am – 5pm on Saturday November 16 to collect your pack and t-shirt. Please remember to bring a photo ID and your confirmation email.

Can I change my t-shirt size?

If you have already received your t-shirt then you will need to come to the Event Village in Eel Brook Common between 11am – 5pm on Saturday November 16.

Please bring your entire pack to swap (not just the t-shirt), as we will need to issue you a new timing chip that correlates to your new runner number that is printed on your new t-shirt.

Can I run with my child in a buggy?

Yes, however, the child must remain in the buggy at all times and not run alongside the other runners, all runners must also set off at the back of the final wave of the day. If you wish to run with your child in a buggy please complete this Parental Consent Form and bring it to Help Desk on Sunday morning ahead of the race start. Please note Help Desk will be open from 07:45.

Do I have to wear the free adidas t-shirt?

All runners must wear the free adidas race day t-shirt they receive in advance of the event. This will have your unique race number printed on it which will pair with your timing chip and also be used to identify you for your personal photos.

Do I have to collect a timing chip?

You will receive your timing chip along with your adidas race day t-shirt in the post in the lead up to the event. Remember to wear this on your shoe on race day so you can get an official time!

What's the cut off time?

Due to road closure timings, the last runner to cross the start line has 1 hour and 40 minutes to finish. Don’t fear, this leaves all of our runners plenty of time to finish – an average speed of 10 minutes/km or 16 minutes/mile to be exact!

Will there be Pacers?

Yes. Our friendly pacers sourced through the adidas Runners community will be there on the day to help you achieve your target time.

We have pacers for the following times:

Sub 40 minutes

40 minutes
45 minutes
50 minutes
55 minutes
60 minutes
65 minutes
70 minutes
75 minutes

Will the event be timed?

Yes. Each runner will be given an adidas City Run race day t-shirt that will have their race number printed on. This will pair with an electronic timing chip that runners will wear on their shoe. This chip will be triggered as soon as you cross the start line and deactivate when you cross the finish line. Your result will be sent to you by SMS after the event and will also be available to access on the event website.

Can I walk around the Event Village and Route?

Yes of course. Our Event Village is open to runners and spectators from 07:45 until 13:00 and will be full of entertainment and food and drink vendors for everyone to enjoy. There will be crossing points at various sections of the route, where our Marshals will be on hand to help you.

Can I listen to music whilst running?

We strongly discourage the use of any equipment that acts as an impediment to hearing or concentration when running. This includes, but is not limited to, mobile telephones, personal stereos and MP3 players. Please note we cannot be responsible for accidents resulting from taking part with such equipment.

Will there be a bag drop?

Yes. We want you to be able to get some fresh clothes on before re-joining your family and friends to Unlock Fulham and make the most of the fantastic offers we’ve organised. Remember to keep your medal with you to access these great discounts.

Are you accepting participants taking part in a wheelchair?

Whilst we are always looking for ways to make our events as inclusive as possible, we, unfortunately, are unable to accommodate wheelchair racers. We apologise for any disappointment this may cause.

Will there be showers?

No. We aren’t able to provide showers but we have changing rooms so you can slip on a fresh set of clothes and Unlock Fulham, making the most of the fantastic offers we’ve organised. Remember to keep your medal with you to access these great discounts.

Can I run with my child in a buggy?

Yes, however the child must remain in the buggy at all times and not run alongside the other runners. If you wish to run with your child in a buggy please complete this Parental Consent Formand bring it to Help Desk on Sunday morning ahead of the race start. Please note Help Desk will be open from 07:45.

Can I run with my dog?

Unfortunately, we cannot allow your four-legged friend onto the course but we are more than happy for them to spectate with your friends and family as long as they stay on their lead.

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Write a review and you’ll be entered into a monthly draw to win a pair of running shoes of your choice from Pro:Direct Running.

Well Organised & Fun

Well organised and fun - had the atmosphere of a street party - loved it! Twisty route but flat - nice t-shirt and a beautiful medal

Ini Ekwo / Nov 19, 2019

Great event

This is the perfect event if you are looking to get a 10k PB. The max elevation gain was 7m, so there are absolutely no obstacles in the way of achieving one. It was a well organised event, they make you recycle the chips at the end, no longer give out water bottles (instead water in a can) and the medals and T shirts feel like good quality. It is a slightly more expensive event, but you do get a free t shirt and free race photos for it.

Jessica Macleod / Nov 18, 2019

The best race in London

This was my 3rd Shoreditch 10k and it is always well organised. The course is twisty and flat with a few nice straights, a perfect mix for PB's and fun. There is a push to go plastic free which is great and the tee and medal are brilliant.

Paul Huxen / Jul 17, 2019

By far the best organised event I’ve attended

Everything about the event was perfect in my opinion, the atmosphere was buzzing from start to finish, the route was ideal for good performances, not to mention the t shirt and the other benefits runners received. I wasn’t sure about entering the Fulham 10k but after this I most definitely will be. The thing that stood out the most for me at this event was the emphasis on using the minimum amount of plastic possible, something other events really don’t seem to focus on

George Bright / Jul 16, 2019

Great event!

My first Adidas run and absolutely loved it.

The racing tee was of great quality and I liked the fact it had the bib number on it.

The venue was easy to get to and bag drop was quick and easy. They also had a small changing room/tent which was a neat touch.

The route was interesting and entertainment during the race was perfect.

The medal is really neat.

Would highly recommend this race.

Mubashar Hussain / Jul 16, 2019

Good event - a bit pricey!

The packs are sent in the post in advance and the t-shirt is good quality. There's no running number as this is printed on your t-shirt, which is novel.

Race Day:
Organisation is good. There is a bit of standing around in pens before the start and, if it's raining, you get very cold and wet.

Very zig-zaggy but completely flat; it does get a bit tiring going around corners constantly. There were a lot of people running very 'erratically' and this can be annoying - you might get bumped into as people jump around trying to cut corners. The route is slightly congested in places.

The 'after party' at the end of the race is great, with plenty on offer to do post-race. Having the medal handed to you by elite Adidas runners was a nice touch!

Other comments:
The medal is huge and heavy. Almost unnecessarily so. City runs are expensive compared to other 10kms races (even others in the city); you do get the Adidas t-shirt, which is nice and makes a change, but the medal is too large/heavy and could be made smaller to save a few quid.

Would I do it again? Yes, probably.

Mike Hudson / May 28, 2019

Fun & Different!

Well organised as you would expect from a big player like Adidas. Great atmosphere and the circuit approach means you are never last and there are people cheering for the whole route :)

Ivan Moody / Apr 08, 2019

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