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Even if you've cycled all over Britain you may have missed the ‘secret county' – so named because it's off the beaten track, it's full of scenic gems, and it features astonishingly beautiful scenery. The new Wiggle Shropshire Mynd sportive features Mynd and Mountain, criss-crossing the English/Welsh border so riders have the opportunity of climbing both Long Mynd (in England) and Long Mountain (in Wales).
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Some of the smaller (and not-so-small) brands making good stuff for events like this:
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