We started Via Velo to spend more time doing the things we love: cycling and travel. Our mission is to help people discover interesting places by bike.

Located in the East Midlands, we’ve spent decades in search of the best routes. We prioritise quiet roads, amazing views and challenging hills. Our events would not be possible without access to quality local suppliers. Whether you’re a seasoned cyclist or are new to sportives we hope you will join us for a great day out.